Question: What is target-return pricing? A. A pricing method that starts by analyzing production costs and adding a standard markup B. A pricing method that starts

What is target-return pricing?

A. A pricing method that starts by analyzing production costs and adding a standard markup

B. A pricing method that starts by setting an expected rate of ROI to be achieved and then determines the price that allows to yield this rate of ROI

C. A pricing method that is based on the customer's perceived value

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