Question: What is test marketing? Multiple choice question. A trial mini - launch of a product in a limited area The building of a prototype to

What is test marketing?
Multiple choice question.
A trial mini-launch of a product in a limited area
The building of a prototype to see how the product will be accepted by the target market
A market segmentation strategy
A focus group session with people from the target market

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!