What is the basic customer need provided by Dunkn Donuts?

	a.	coffee
	b.	donuts
	c.	sandwiches
	d.	fast food and beverages
	e.	drive through convenience

QUESTION 2

What is the key marketing situation faced by Dunkn Donuts?

	a.	Pricing at reference points
	b.	Developing new products
	c.	Determining operational feasibility of new products
	d.	Responding to the trend eating around the clock
	e.	All the above are key marketing situations

QUESTION 3

What is (are) Dunkn Donuts main strength(s) (consumer view)?

	a.	Fast and easy to do business with
	b.	Prices consistent with reference points
	c.	Tasty offerings
	d.	Coffee variety
	e.	All the above

QUESTION 4

What is (are) Dunkn Donuts main weakness(s) (consumer view)?

	a.	Few non-breakfast items
	b.	Outdated advertising
	c.	Prices higher than reference points
	d.	Unclean stores
	e.	Slow service

QUESTION 5

What is Dunkn Donuts central marketing objective?

	a.	developing non-breakfast sandwiches
	b.	develop items for eating around the clock
	c.	adding drive through service
	d.	pricing above reference points
	e.	all the above reflect Dunkns marketing objectives

QUESTION 6

What is the typical customer purchasing behavior for Dunkn's customers?

	a.	Impulse
	b.	Habitual
	c.	Limited
	d.	Extended
	e.	a and b most likely describe the purchasing behavior of Dunkn Donuts customers

QUESTION 7

What is an example of value creation for Dunkn Donuts?

	a.	Adding eating-around-the-clock sandwiches
	b.	Adding drive through pickup
	c.	Pricing below reference points
	d.	Advertising on Facebook
	e.	All the above are examples of value creation

QUESTION 8

What is an example of value capture for Dunkn Donuts?

	a.	Adding eating-around-the-clock sandwiches
	b.	Adding drive through pickup
	c.	Pricing below reference points
	d.	Advertising on Facebook
	e.	All the above are examples of value capture

QUESTION 9

What is an example of value delivery for Dunkn Donuts?

	a.	Adding eating-around-the-clock sandwiches
	b.	Adding UberEATS delivery
	c.	Pricing below reference points
	d.	Advertising on Facebook
	e.	All the above are examples of value delivery

QUESTION 10

What is an example of value communications for Dunkn Donuts?

	a.	Adding eating-around-the-clock sandwiches
	b.	Adding drive through pickup
	c.	Pricing below reference points
	d.	Advertising on Facebook
	e.	All the above are examples of value communication