What is the basic customer need provided by Dunkn Donuts?

a. donuts

b. coffee

c. sandwiches

d. fast food and beverages

e. drive through convenience

2 What is the key marketing situation faced by Dunkn Donuts?

a. Pricing at reference points

b. Developing new products

c. Determining operational feasibility of new products

d. Responding to the trend eating around the clock

e. All the above are key marketing situations

3 What is (are) Dunkn Donuts main strength(s) (consumer view)?

a. Fast and easy to do business with

b. Prices consistent with reference points

c. Tasty offerings

d. Coffee variety

e. All the above

4 What is (are) Dunkn Donuts main weakness(s) (consumer view)?

a. Slow service

b. Few non-breakfast items

c. Prices higher than reference points

d. Outdated advertising

e. Unclean stores

5 What is Dunkn Donuts central marketing objective?

a. developing non-breakfast sandwiches

b. develop items for eating around the clock

c. adding drive through service

d. pricing above reference points

e. all the above reflect Dunkns marketing objectives