Question: What is the basic difference between primary and secondary data? Also, what are the advantages and disadvantages of each? explain the STP strategy Describe the

  1. What is the basic difference between primary and secondary data? Also, what are the advantages and disadvantages of each?
  2. explain the STP strategy
  3. Describe the four general bases that are used to segment consumer markets
  4. Based on ParetoPrinciple(80-20 Rule), why are VIP or VVIP customers important?

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