Question: What is the basic need that Fiesta provides its customers? a. small, fuel efficient cars b. safety, security, self-identity c. mobility d. transportation e. c

  1. What is the basic need that Fiesta provides its customers?

    a.

    small, fuel efficient cars
    b.

    safety, security, self-identity
    c.

    mobility
    d.

    transportation
    e.

    c and d best explain the basic need provided

  1. What is the key situation faced by Ford Fiesta, using the AIDA Communications Model?

    a.

    Moving the market from Awareness to Interest
    b.

    Awareness
    c.

    Interest
    d.

    Desire
    e.

    Action

  1. What is (are) Fords main strengths (consumer view)?

    a.

    Well-known brand
    b.

    Trucks
    c.

    a and b are Fords current strengths
    d.

    Use of old media
    e.

    Auto racing

  1. What is (are) Fords main weakness(es)?

    a.

    Not known for small cars
    b.

    Old brand
    c.

    Lack of innovative products
    d.

    Weak dealer network
    e.

    All the above are Fords weaknesses

What is Ford Fiesta's central marketing objective, using the AIDA Communications Model?

  1. a.

    Interest
    b.

    Desire
    c.

    Action
    d.

    Awareness
    e.

    Moving the market from Awareness to Interest

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