What is the Brand association for Jam & Daisies? product attributes, intangibles, Customer benefits, Relative price, use/
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What is the Brand association for Jam & Daisies? product attributes, intangibles, Customer benefits, Relative price, use/ application, User/customer, Celebrity/ person, Lifestyle personality, Product class , Competitors, Country/ geographic area.
11.1 Product manufacturer
11.2 Product quality and value
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