What is the case regarding Markstrat:

A- It is primarily a tactical simulation based on the marketing mix because R&D plays a minor role.

B- It focuses on long-term planning at the expense of short-term planning because not all marketing mix variables can be used especially pricing.

C- It balances both tactical and strategic decisions with limitations on marketing mix promotion and minor R&D.

D- It stresses coordination of the marketing mix elements with short-term tactics and long-term strategy using R&D.

E- It is really about understanding and interpreting marketing research.

If brand new technologies are offered in Markstrat, which of the following is true regarding the development of segments?

A) There will be one mass segment at fixed size.

B) First, innovations will jump in and buy; then buying will stabilize.

C) First, innovators will buy, then other segment categories will develop and grow at different rates.

D) First, early adopters will buy and buying rates will stabilize upon attraction of new innovations.

E) Once followers jump into the market, the evolution of market segments will cease.