Question: What is the consumer insight process? What does in involve? Keeping any product, service, organisation or brand in mind, discuss the following: What is the

What is the consumer insight process? What does in involve? Keeping any product, service, organisation or brand in mind, discuss the following: What is the insight; the ah-ha moment behind that item. What is the main idea that clicks in the consumer's mind? Brainstorm 20 ideas/ ah-ha moments Shortlist the top 5 ideas that you believe could click with the audience. Come prepared to share your findings with the class.

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