Question: What is the correct reference format for a book? Kim, W. C., & Mauborgne, R. (2004). Blue ocean strategy: How to create uncontested market space

What is the correct reference format for a book?

Kim, W. C., & Mauborgne, R. (2004). Blue ocean strategy: How to create uncontested

market space and make the competition irrelevant.

Kim, W. C., & Mauborgne, R. (2004). Blue Ocean Strategy: How To Create Uncontested

Market Space And Make The Competition Irrelevant. Cambridge, MA: Harvard

Business School Press.

W.C. Kim and R. Mauborgne, (2004), Blue ocean strategy: How to create uncontested

market space and make the competition irrelevant, Harvard Business School Press.

Kim, W. C., & Mauborgne, R. (2004). Blue ocean strategy: How to create uncontested

market space and make the competition irrelevant. Harvard Business School Press

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