What is the cost$-$plus pricing method, and why do marketers use it even if it is not the best method for setting prices? $($AACSB: Written and Oral Communication; Reflective Thinking$)$

$11-2$ What are the five product mix pricing strategies? Provide an example of each and explain why the strategy for setting product prices might need to change. $($AACSB: Written and Oral Communication; Reflective Thinking$)$

$11-3$ What is reference pricing, and how is it used by customers? Give an example. $($AACSB: Written and Oral Communication$)$

$11-4$ How is personalized pricing used in the digital marketing environment? Provide examples with your answer. $($AACSB: Written and Oral Communication; Application of Knowledge$)$

$11-5$ What are the strategic responses a company might have when a competitor changes its prices? $($AACSB: Written and Oral Communication$)$

$11-6$ What are the major public policy issues in pricing practices within a given channel level and across channel levels? $($AACSB: Written and Oral Communication$)$