1. What is the danger in oversimplifying the globalization approach? Would you agree with the statement that "if something is working in a big way in one market, you better assume it will work in all markets"?
2. In addition to teenagers as a global segment, are there possibly other such groups with similar traits and behaviors that have emerged worldwide?
3. The concept dubbed "reverse innovation" encompasses any innovation that is adopted first in the developing world and then migrates into mature markets. Why?
4. Carrefour has adapted many aspects of its product offerings and processes to fit the different consumer demands in various countries. Why?
5. What is the key to a successful global assignment? Why do some assignments fail?
6. What are the basic reasons why country operations would not embrace a new regional or global plan (i.e., why the not-invented-here syndrome might emerge)?