Question: What is the difference between a performance measure and a performance referent? A performance measure attempts to understand how well a company is doing against

What is the difference between a performance measure and a performance referent?

A performance measure attempts to understand how well a company is doing against competitors while a performance reference is just a benchmark place in a particular year

A performance reference is used when companies decide to make comparisons against the market while a performance measure is attained by looking at the financial statements

A performance reference tends to explain what an elephant was and a performance measure communicated what an elephant is not

A performance measure is rooted in accounting while a performance reference is rooted in marketing

What is the difference between a performance measure and a performance

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