What is the difference between push and pull promotion strategies? Question 1 options: The choice of a push or pull strategy depends on the manufacturer. A push strategy is more aggressive than a pull strategy. Push promotes a product to the middlemen who "push" the offering to the consumers, and pull promotion strategy promotes the product to the end user directly. The choice between push or pull strategy depends on the marketing communications budget inasmuch as push promotion strategies tend to be cheaper than pull promotion strategies. Check my answer Question 2 Sandra owns a real estate company. Every time she makes a sale, she sends a letter to her prospect list touting the fact that she made a home sale in the neighborhood. This is an example of what type of promotion mix tool? Question 2 options: advertising direct marketing sales promotion personal selling Check my answer Question 3 If you had a highly complex technology product that requires a great deal of explanation and demonstration, you would most likely use _______________ as your primary promotion mix tool. Question 3 options: QVC Network public relations sales promotion professional selling Check my answer Question 4 If you have a complicated message to communicate to your target audience, you may have to maximize __________ in your advertising media plan. Question 4 options: creative strategy reach frequency budget Check my