What is the difference between substitute and complementary products? Complementary products reduce the value of a product, whereas substitutes increase value Complementary products cannot be used together, whereas substitutes can Substitute products reduce the value of a product, whereas complements increase value Complementary products increase the average price of the product, whereas substitutes do the opposite Question 17 All of the following are examples of a company's stakeholders except: Customers Shareholders Managers Competitors Question 18 What are the moral principles and values that govern actions and decisions of individuals or groups? Values Personal conduct code Ethics Societal norms Question 19 Contribution analysis can be applied in various ways to test the sensitivity of break-even points by adjusting: Market share, variable costs and selling price Fixed costs, market share and variable costs Selling price, fixed costs, and market share Selling price, variable costs, and fixed costs