Question: What is the difference between the problem and the research objective in marketing research? Functionally, there is no difference. A problem is a situation that
What is the difference between the "problem" and the "research objective" in marketing research?
Functionally, there is no difference.
A problem is a situation that calls for managers to make a choice among alternatives; research objectives are totally dependent on the
problem but they are different in that they state what the researcher must do
A problem is a situation that calls for managers to make a choice among alternatives; research objectives are totally dependent on the
problem and state what the researcher must do
A research objective is a situation that calls for managers to make a choice among alternatives; problems objectives are totally
dependent on the problem but they are different in that they state what the researcher must do
The two terms are so dissimilar, it is not possible to describe the difference.
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