What is the ELM and why is it so important to television commercial producers, at least those ad agencies that still produce TV commercials for clients?

It is a social psychological model that explains how to sell products online more efficiently. It has provided a formula for TV commercial producers that can help them portray products, advertised on websites, in a way that will attract consumer attention and motivate consumer buying behaviors.

It is a social psychological model that explains how to create desire for an advertised product. It has provided a formula for TV commercial producers that can help them sell their products by featuring certain product attributes that will appeal to consumers.

It is a social psychological model that explains how attitudes are formed. It has provided a formula for TV commercial producers that can help them design commercials for different kinds of products through the use of the central route to persuasion or through the peripheral route to persuasion.