What is the first and most important thing for a business to do in a crisis situation?

Read What We Can Learn from the Biggest Social Media Management Nightmares from the Semrush Blog.

Choose one of the crisis examples from the reading. Did the company follow your $"$do this first" advice? What did they do right? What did they do wrong? Explain.

If you had been in charge of the company's response, what could that have done differently?

Could the effect of this crisis been mitigated by appropriate risk management planning? $($That is$,$ could they have foreseen various events$/$actions that led to this crisis and taken steps in advance to reduce the likelihood that they would have happened?$)$

As Internet, social media and other technologies have advanced, they have greatly influenced organizational and media communications. For organizations, what are the challenges and advantages of these technologies in managing a crisis? What do you think about the role of the Internet$/$social media$/$etc$.$ in terms of managing a crisis?