Question: What is the first question a marketer should ask when they start to decide between media options to use in their campaign? What is the

What is the first question a marketer should ask when they start to decide between media options to use in their campaign?

What is the budget that I have to spend?

What is the quality of the OTS that the media sells, i.e., how likely is it that the OTS purchased will convert into an exposure for each media type?

Which media options have the most extensive reach among my target audience?

What are the media habits of the target audience?

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