Question: What is the first step in market segmentation? Question 4 Answer a . set objectives for segmenting b . group customers with similar needs sets

What is the first step in market segmentation?
Question 4 Answer
a.
set objectives for segmenting
b.
group customers with similar needs sets
c.
identify product-related need sets
d.
describe each group
e.
select an attractive segment to serve

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