What is the first thing marketers must do when using$$ value$-$based pricing?

Question content area bottom

Part $1$

A$.$

Design a quality product.

B$.$

Assess customer needs and value perceptions.

C$.$

Set the target price to match customer perceived value.

D$.$

Determine product costs.

E$.$

Convince buyers that the$$ product's value at a given price justifies the purchase.