Question: What is the following statement describing among five groups consumers? They tend to adopt them as soon as they are available and share their opinions
What is the following statement describing among five groups consumers?
They tend to adopt them as soon as they are available and share their opinions about their experiences with them. They enjoy public attention and authority in a certain field and it motivates them to share their opinions on new products. Their followers purchase decision process can be significantly influenced by their opinions.
A
Innovators
B
Early adopters
C
Early majority
D
Late majority
E
Laggards
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