What is the key difference between reference groups and opinion leaders?

Reference group membership is a six$-$stage process; opinion leader membership requires no membership process.

Reference groups have an unequal amount of influence on the decisions of others; opinion leaders are categorized as membership, aspirational, and dissociative.

Opinion leaders are who consumers will compare themselves against; reference groups are who consumers will follow.

Opinion leaders represent individuals that consumers would like to emulate; reference groups are considered product knowledge experts.

Reference groups are who consumers will compare themselves against; opinion leaders are who consumers will consider experts on a product.

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