What is the key management decision problem (MDP) that Snapchat is facing? Perform a preliminary SWOT analysis of the company in light of this MDP.

Given the MDP, define preliminary specific marketing research problems (MRP).

The intended audience of this document should be the management of the organization for whom you are conducting the study. The statement of research objectives should serve as a contract between the client and the research provider. It species what the decision problem is, how the decision problem can be addressed using research, and what deliverables will be provided at the conclusion of the project.

Image Source When Snapchat came on the scene, it was a game-changing social media app. Snapchat stories opened the gate to a new offering, and other social media platforms adapted quickly with their own versions, like Instagram Stories. Since its release in 2011, Snapchat has risen to become one of the most prominent social platforms. But a decade later, with heavy competition, it begs the question: Is Snapchat dead? Especially after a unique 2020, how has Snapchat fared? Is it still a good option for your business to create a Snapchat marketing campaign? We'll take a look to see if Snapchat is dying and what you can do to refresh your Snapchat marketing strategy, including taking advantage of Snapchat trends like: Using a Snapchat business account * Advertising on Snapchat Partnering with influencers * Creating more immersive experiences * Reaching out to young people Being authentic Is Snapchat Dead? The question of whether or not Snapchat is dead has been asked before, and it's valid, especially as the landscape changes with new players like TikTok on the scene. But in 2021, the answer to "Is Snapchat dead?" or even "Is Snapchat dying?" is a no. The social media app keeps growing its audience every year and provides value for younger demographics and new markets. Let's take a closer look. Snapchat Number Trend Almost every quarter since 2014, Snapchat's audience has increased. In the fourth quarter of 2020, Snapchat boasted 265 million daily users. Snapchat's growth also has a global reach, with its active users also expanding in 2020 in North America, Europe, and other parts of the world. Is Snapchat Dead? The 2021 Guide To Snapchat Marketing + Snapchat Trends for a Refresh - Fanbooster 300 265 249 238 229 250 203 210 218 200 187 191 188 186 186 190 153 158 166 173 178 Number of DAU in millions 150 143 122 107 z 100 94 80 86 Q3 20 Q4 20 Q1 '20 Q2 20 Q4 '19 Q2'19 Q3 '19 Q3 '18 Q4 '18 Q1 '19 Q1 '18 Q218 Q2 '17 Q3 '17 Q4'17 Q4 '16 Q1 '17 Q3'16 Q2 '16 Q1 '16 Q4 '15 Q3 '15 Q2 '15 Q1 '15 Q3 '14 Q4 '14 Q2'14 46 50 0 DL.10 Source Additional Information: Worldwide; Q1 2014 to 04 2020; quarterly average Snap Inc Statista 2021 Image Source Moreover, Snapchat reports daily users open its app an average of 30 times and spend over half an hour on the platform. So, the upward Snapchat trends tell us that it's not true that Snapchat is dead. With continuous user growth worldwide, Snapchat is still one of the most popular social networks out there. What This Means for Your Company Those that are wondering if Snapchat is dying might need to refresh their strategy. If you're not benefitting from your Snapchat content, you might be approaching the wrong crowd or need to keep up with developments to keep your strategy relevant. Snapchat Trends Have your bases covered Partner with influencers * Use Snapchat ads Create more immersive experiences Target a younger audience Be authentic and engaging Marketers should also familiarize themselves with Snapchat Insights, which is basically Snapchat analytics. This way, you can measure audience engagement and adjust your Snapchat marketing strategies as needed. And don't forget to use other valuable tools, like a scheduler, to ensure you post consistently. Don't wonder if Snapchat is dying if you're not setting your business up for success. Work With a Snapchat Influencer Influencer marketing has been on the rise for Snapchat for years, and for a good reason. A Snapchat influencer brings notoriety to your product and can introduce your business to new users. Consider hosting a Snapchat takeover with an influencer or create a partnership to hopefully lead more traffic to your account. Provide Immersive Experiences Especially in a year where most people spent most of their time at home, immersive experiences became critical for social media marketing in 2020. On Snapchat, brands used augmented reality (AR) for you to experience their product as if you were doing so at a store in real life. Brands, non-profits, and films used AR lenses to put people in the action and market themselves creatively. As more of our world moves online, make sure your business gives your audience opportunities to interact with you virtually. Target a Younger Demographic If the people in your target audience aren't Snapchat users, then that could be what's holding you back on the platform. Snapchat is an app used mostly by Generation Z and millennials. Snapchat and Snap Inc. CEO Evan Spiegel says Snapchat reaches 75% of 13- 34-year-olds. That number jumps to 90% when looking at 13-24-year-olds. It's best to keep that in mind while designing your Snapchat strategy. It's easy to believe Snapchat is dying if you see little engagement on your posts, but it might be because you're going after the wrong user base on the social network. Even if your ideal client isn't 16 years old and in high school, remember, that generation will grow up and have different advertising needs. So it's good to keep up with the changing tides for the future. Be Authentic and Engaging With Your Content More users are looking for authenticity on social media. A network like Snapchat empowers a brand to show personality. Your Snapchat followers want exclusive content that deepens their connection to your brand. So no matter the Snapchat trends of the moment, remember to give your audience a reason to keep up with you on the platform. Lifeless content will result in little engagement. Final Thoughts: Is Snapchat Dead? The 2021 Guide To Snapchat Marketing + Snapchat Trends By now, it's a given that Snapchat isn't dead, and it should still be an essential part of your digital marketing. By keeping up with the latest Snapchat trends in 2021, like creating immersive experiences and partnering with influencers, you can use Snapchat for marketing your business effectively. Maybe it's time to stop asking if Snapchat is dead and accept it might be here to stay. At least for the time being