Question: What is the key to creating value for consumers? Creating as many new products and services as possible Providing them with benefits that meet their
What is the key to creating value for consumers?
Creating as many new products and services as possible
Providing them with benefits that meet their needs and wants
Pricing products lower than the competition can sell them
Convincing consumers that they need a product, even if they do not perceive that they do
Promoting products in such a way that consumers will want to buy them
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