Question: What is the key to creating value for consumers? Promoting products in such a way that consumers will want to buy them Pricing products lower
What is the key to creating value for consumers?
Promoting products in such a way that consumers will want to buy them
Pricing products lower than the competition can sell them
Convincing consumers that they need a product, even if they do not perceive that they do
Providing them with benefits that meet their needs and wants
Creating as many new products and services as possible
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