Question: What is the link between customer lifetime value and the profitability of an organization? The four key areas of concern of CRM are: Customer selection,

What is the link between customer lifetime value and the profitability of an organization? The four key areas of concern of CRM are: Customer selection, Customer acquisition, Customer Retention, and Customer extension: briefly explain the core components of CRM with concrete examples in real life? (Fashion brand Zara, Amazon, Starbucks, Saigon Tourist, Vietnam Airlines, PJ, or another case study of your choice ...)

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