Question: What is the link between customer lifetime value and the profitability of an organization? The four key areas of concern of CRM are: Customer selection,

What is the link between customer lifetime value and the profitability of an organization? The four key areas of concern of CRM are: Customer selection, Customer acquisition, Customer retention and Customer extension: briefly explain the core components of CRM with concrete example in real life? (Fashion brand Zara, Amazon, Starbucks, Saigon Tourist, Vietnam Airlines, PnJ, or other case study of your choice )

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