What is the LTV $($looking $8$ quarters out$)$ of a customer who bought a subscription for the GOOPGLOW $15\%$ glycolic acid overnight glow peel?

What is the LTV $($looking $8$ quarters out$)$ of a customer who bought the GOOPGLOW $15\%$ glycolic acid overnight glow peel as a$-$one$-$time purchase?

From Goop's perspective, how much more valuable are subscribers vs$.$ nonsubscribers?

Right now there is a permanent $$13$ discount on each purchase for customers who are subscribed $($ $$125$ for non$-$subscribers vs$.$ $$112$ for subscribers$).$ What is the maximum such permanent price discount that Goop could think about offering, in order to convince people to subscribe?

The product page $($see Exhibit $3)$ tells people that they can either make a one$-$time purchase or they can subscribe, but it does not actively encourage people to become a subscriber. Apart from offering a cheaper price to subscribers, what are some other ways that Goop could encourage people to choose the subscription option? Be clear and provide specific examples of the verbiage you would add to the website's product page.

Recall that Mendez's primary goal was to figure out whether it made sense to offer a subscription option along with the traditional one$-$purchase ontion. First provide a