Question: What is the main difference between the purchase funnel ( the AIDA model ) and McKinsey s Consumer Decision Journey ( CDJ ) ? Choose

What is the main difference between the purchase funnel (the AIDA model) and McKinseys Consumer Decision Journey (CDJ)?
Choose one 2 points
a. The decision journey is circular, and the purchase funnel is linear
b. McKinsey's Decision Journey does not stop at the point of purchase
c. The folks at McKinsey are smarter than Krugman
d. The are similar; they both outline how consumers make decisions.

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