Question: What is the potential upside for a start - up collaborating with a large industry incumbent to take its product to market? Group of answer
What is the potential upside for a startup collaborating with a large industry incumbent to take its product to market?
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The incumbent may be bureaucratic and this relationship only a small part of its activities making it slower and less active in getting the product to market
The incumbent may learn about the startups products and processes and end their collaborative relationship to enter directly as a rival
The incumbent may have useful resources, relationships with suppliers, and sales and distribution expertise that can be very costly for a startup to develop in many industries
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