Question: What is the premise behind customer expectations management? Multiple choice question. Do not set customer expectations so high they cannot be met on a consistent

What is the premise behind customer expectations management? Multiple choice question. Do not set customer expectations so high they cannot be met on a consistent basis. By setting consistently achievable customer expectations, a firm will never grow in service quality. It is better to set high service expectations even if they cannot be met in order to appear to customers that your firm is customer-centric. It is better to overpromise and underdeliver

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