Question: What is the primary difference between a metric and a KPI ( Key Performance Indicator ) in digital marketing? Metrics are specific to web analytics,

What is the primary difference between a metric and a KPI (Key Performance Indicator) in digital marketing?
Metrics are specific to web analytics, while KPIs are specific to social media.
Metrics are qualitative, while KPIs are quantitative.
Metrics are numbers, while KPIs help understand performance against objectives.
Metrics focus on short-term goals, while KPIs are long-term.

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