What is the primary difference between platform analytics and social media listening services?

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Platform analytics give you information about how people are using a whole social media system such as YouTube. Social media listening services track how people interact with your profile and content.

There is no difference between them.

Platform analytics give you information about which other sites are linking to your own. Social media listening services give you information about who is clicking on those links.

Platform analytics allow you to analyze an audience's behavior on your own site. Social media listening services tell you how audiences behave on other sites.