What is the primary similarity between cost-based and value-based pricing? Both consider what customers expect to pay. Both are easy to implement with or without knowledge of variable costs. Both capture maximum profits possible. Both are used to price existing products. Question 32 2.22pts You have a price of $5 per unit. Your total variable costs are $3 per unit and your fixed costs are $4,000 per month. What is your contribution margin? 80% 500% 40% 20%