Question: What is the strategy underlying commitment & consistency? Offer something first and consumers will feel indebted to repay the debt Get consumers to initially agree

What is the strategy underlying commitment & consistency?
Offer something first and consumers will feel indebted to repay the debt
Get consumers to initially agree with you on a small point, then build on this commitment to further the discussion leading to exchange
Advertise the popularity of your product in general, or its popularity of your consumers' peers
Support claims with research and data, and/or have the source of the message be perceived as authoritative
What is the strategy underlying commitment & consistency? Offer something first

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