Question: What is thevaluethat would becreated by a reformulation?Complete and explain the table below. 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
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What is thevaluethat would becreated by a reformulation?Complete and explain the table below.
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| 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | ||||
| Incremental Research | 35 | 35 |
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| Incremental Special Marketing | 25 | 25 | 25 | 25 | 25 |
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| Growth |
| 2% | -50% | 2% | 2% | 2% | 2% | 2% | 2% |
2% | 2% | -50% |
-50% | -50% | ||||
| New Sales | 214.77 |
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| Marginal Sales (New Sales Original Sales | 0.00 |
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| New Cost of Sales | 49.40 |
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| Marginal Cost of Sales | 0.00 |
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| New Direct Marketing | 57.99 |
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| Old Direct Marketing | 57.99 | 59.15 | 29.57 | 14.79 | 7.39 | 0 | 0 | 0 | 0 |
0 | 0 | 0 |
0 | 0 | ||||
| Marginal Direct Marketing | 0.00 |
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| New G&A | 8.59 |
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| Old G&A | 8.59 | 8.76 | 4.38 | 2.19 | 1.10 | 0 | 0 | 0 | 0 |
0 | 0 | 0 |
0 | 0 | ||||
| Marginal G&A | 0.00 |
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| Marginal Cash Flow pre Tax | (60.00) |
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| Marginal NOPAT | (40.80) |
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| NPV |
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