Question: What is VALUE? How do you define VALUE? How do companies add value for the customer? Chapter 1 gives examples related to McDonalds, Rolex, Netflix,

What is VALUE? How do you define VALUE? How do companies add value for the customer? Chapter 1 gives examples related to McDonalds, Rolex, Netflix, Costco, Amazon and Ritz Carlton. Explain how these companies add value to their customers. Feel free to use other companies and how they add value to the customer.

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