Question: What is value innovation? How do Kim and Mauborgne define Blue Ocean Strategy from value creation? You must elaborate details of Blue Ocean strategy and

What is value innovation? How do Kim and Mauborgne define Blue Ocean Strategy from value creation? You must elaborate details of Blue Ocean strategy and use Apple example on how Jobs leaped Apple from the Red Ocean of computer industry to the current Blue Ocean today. (FYI, we watched strategiest Rumult talked about Steve Jobs in his video at London School of Economics).

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