Question: What is your stance on the relationship between researching / choosing market segments and the marketing mix ( 4 Ps ) ? Question 3 options:
What is your stance on the relationship between researchingchoosing market segments and the marketing mix Ps
Question options:
Researching market segments before choosing which ones to target is not always necessary for building a successful product in which your marketing mix product price, place, promotion are integrated and aligned with the target segments and their needs.
You can convince your target segments to accept and buy your product by persuasive marketing, hence offering a product that fits their needs through researching market segments prior to choosing a target segment is not crucial.
Im just here for the attendance points.
Intensive knowledge of your targeted market segmentsthrough prior research is the key driver of the entire marketing mix.
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