Question: What key step must a retailer make before it can make consistent decisions about product assortment, store decor, advertising messages and media, price, and service

What key step must a retailer make before it can make consistent decisions about product assortment, store decor, advertising messages and media, price, and service levels?
a. Decide on an online strategy
b. Choose locations
c. Choose wholesalers and other suppliers as needed
d. Define and profile its target market
 What key step must a retailer make before it can make

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