Question: What key step must a retailer make before it can make consistent decisions about product assortment, store decor, advertising messages and media, price, and service
What key step must a retailer make before it can make consistent decisions about product assortment, store decor, advertising messages and media, price, and service levels?
a Decide on an online strategy
b Choose locations
c Choose wholesalers and other suppliers as needed
d Define and profile its target market
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