Question: What key step must a retailer make before it can make consistent decisions about product assortment, store decor, advertising messages and media, price, and service

What key step must a retailer make before it can make consistent decisions about product assortment, store decor, advertising messages and media, price, and service levels?

Plan staffing

Choose locations

Choose wholesalers and other suppliers as needed

Define and profile its target market

Decide on an online strategy

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