What language style should a facility manager use to internally market the facility management $($FM$)$ organization?

The terminology of the stakeholder that they are working with, to demonstrate an understanding of the stakeholder$$s perspective

Business terminology, to demonstrate sophistication and business prowess.

Facilities terminology, to demonstrate expertise and skill in the facility manager's primary field.

Facility managers should downplay terminology to avoid confusing stakeholders.

$*$Who has the primary responsibility of defining and delegating corporate social responsibility $($CSR$)$ policy?

Facility Manager

Chief Communications Officer $($CCO$)$

Chief Executive Officer $($CEO$)$

Division Director