What major psychological processes influence consumer responses to the marketing program?

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Business Ethics A Stakeholder And Issues Management Approach

ISBN: 9781523091546

7th Edition

Authors: Joseph W. Weiss

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What major psychological processes influence consumer responses to the marketing program?

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1 Perception Perception involves how individuals interpret and make sense of the stimuli they encounter in their environment Consumers perception of m... View the full answer

Business Ethics A Stakeholder And Issues Management Approach

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