Question: What makes mobile such a powerful medium for marketing? What are the biggest concerns for mobile - focused marketing? When is it a good idea

What makes mobile such a powerful medium for marketing?
What are the biggest concerns for mobile-focused marketing?
When is it a good idea to create an app for your brand?
How would you go about deciding which engagement method is the best to use for your target market?
What makes mobile such a powerful medium for marketing? What are

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