What management structures and technology are required to ensure 'brand consistency' of a global brand when there

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What management structures and technology are required to ensure 'brand consistency' of a global brand when there is a need to accommodate cultural diversity across its many markets?

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Smith and Roberson Business Law

ISBN: 978-0538473637

15th Edition

Authors: Richard A. Mann, Barry S. Roberts

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Posted Date: Jan 14, 2024 02:29 AM

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What management structures and technology are required to ensure 'brand consistency' of a global brand when there

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Maintaining brand consistency amidst cultural diversity requires a delicate balance between global coherence and local relevanceHere are some key mana... View the full answer

Smith and Roberson Business Law

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