What are the risks for a global brand that is caught between the advantages of 'local' identity

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What are the risks for a global brand that is caught between the advantages of 'local' identity and the power of 'international'?

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Investments An Introduction

ISBN: 978-0324561388

9th Edition

Authors: Herbert B Mayo

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Posted Date: Jan 14, 2024 02:29 AM

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What are the risks for a global brand that is caught between the advantages of 'local' identity

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A global brand caught between the advantages of local identity and the power of international faces several risks 1 Cultural Misalignment Striking the ... View the full answer

Investments An Introduction

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