What market segments do you believe that your hotel is targeting through their social media posts?...
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What market segments do you believe that your hotel is targeting through their social media posts? Provide at least 2 examples from 2 different social media platforms and justify your answer using those examples. (10 marks - 5 marks for each example) I DOT Fairmont Banff is one of the best historic hotels, and as the researchers explored the social media platforms of Fairmont Banff, we discovered and believe that the market segments involve travelers, whether they are luxury travelers or business travelers. I also think that their Target Segments also cover golf enthusiasts. We also saw some posts that targeted couples for weddings. Fairmont Banff is known for its historic identity and mainly attracts travelers because it offers marvelous scenery. The examples above show that they offer coaching sessions for their guests to maximize their experience during their stay at Fairmont Banff. Based on a hotel's social media presence on multiple channels, what value proposition is being offered to its customers? How is this communicated through their posts? Provide at least 2 examples from 2 different social media platforms and justify your answer using those examples. (5 marks- 2.5 marks for each example) - Value Proposition: Posts from the Fairmont Banff Hotel, which communicate through pictures and highlight their renowned services, as well as experiences that can be had in their marvelous castle, all contribute to the hotel's value proposition. Just by looking at their post on different platforms, they connect to their target market because of their iconic 27-hole golf course and their award-winning spa. Posts from different platforms offers customers their Iconic and their best such as Spa and Golf experience. By interacting with potential customers, they can show platform users just how amazing their establishment can be. The majority of their posts include testimonials, which demonstrate that they are a top-notch hotel that stands out due to its stellar reviews and ideal ambiance. What market segments do you believe that your hotel is targeting through their social media posts? Provide at least 2 examples from 2 different social media platforms and justify your answer using those examples. (10 marks - 5 marks for each example) I DOT Fairmont Banff is one of the best historic hotels, and as the researchers explored the social media platforms of Fairmont Banff, we discovered and believe that the market segments involve travelers, whether they are luxury travelers or business travelers. I also think that their Target Segments also cover golf enthusiasts. We also saw some posts that targeted couples for weddings. Fairmont Banff is known for its historic identity and mainly attracts travelers because it offers marvelous scenery. The examples above show that they offer coaching sessions for their guests to maximize their experience during their stay at Fairmont Banff. Based on a hotel's social media presence on multiple channels, what value proposition is being offered to its customers? How is this communicated through their posts? Provide at least 2 examples from 2 different social media platforms and justify your answer using those examples. (5 marks- 2.5 marks for each example) - Value Proposition: Posts from the Fairmont Banff Hotel, which communicate through pictures and highlight their renowned services, as well as experiences that can be had in their marvelous castle, all contribute to the hotel's value proposition. Just by looking at their post on different platforms, they connect to their target market because of their iconic 27-hole golf course and their award-winning spa. Posts from different platforms offers customers their Iconic and their best such as Spa and Golf experience. By interacting with potential customers, they can show platform users just how amazing their establishment can be. The majority of their posts include testimonials, which demonstrate that they are a top-notch hotel that stands out due to its stellar reviews and ideal ambiance.
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Market Segments Targeted through Social Media Posts Travelers Luxury and Business Fairmont Banffs social media posts target travelers both luxury travelers and business travelers They do this by showc... View the full answer
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Auditing Cases An Interactive Learning Approach
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7th Edition
Authors: Mark S Beasley, Frank A. Buckless, Steven M. Glover, Douglas F Prawitt
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