What online research method(s) would you use to test a new product concept? Why?

What online research method(s) would you use to test the brand image of an existing product? Why?

Of the ethical issues mentioned in the chapter, which are you most concerned about as a consumer? Why?

Can you think of a marketing research technique that could not be supported online? Explain your answer.

What are the current limitations for undertaking market research on the general population on the Net? How might these be overcome now and in the future?

Given that the cost of sending an e-mail questionnaire to 10,000 people is no higher than the cost of sending it to 10 people, why would market researchers bother devising samples if they were planning to undertake some research online?