Question: What potential risk do marketers incur by using richer but more fragmented media and promotional mixes A . Better targeting but at a higher cost

What potential risk do marketers incur by using richer but more fragmented media and promotional mixes
A. Better targeting but at a higher cost per consumer
B. Mixed communications messaging and higher costs
C. Greater efficiency but less control over marketing messaging
D. A communications hodgepodge for consumers
E. The inability to use mass and traditional media
What potential risk do marketers incur by using richer but more

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